How to Write & Promote White Papers

Few people realize the true power of a well-written, properly promoted White Paper.

A White Paper is not merely an accessory in your marketing bag-of-tricks. Properly written and publicized, it can attract new prospects, generate sales leads, sell new technology to conservative, skeptical customers.

It will help you get free publicity and media exposure for your company – at a half to a tenth of the cost of most other marketing approaches!

Perry Marshall has written a comprehensive guide to writing and promoting White Papers, covering every aspect with over 30 examples and case studies from many industries, ranging from computer software, networks and equipment to consulting services, non-profits, financial organizations and political causes.

Click here to find out more about Perry’s Definitive Guide to White Papers.