What strikes to your mind while hearing the word ‘app’? Something that makes your life simple or just an add-on to your phone? Small business owners mostly don’t give much importance to the task of building mobile apps. However, while considering the broader perspective; it actually serves as an integrated marketing solution. If executed properly, it can fetch great results for small businesses in terms of customer engagement and revenue generation.Adhering this fact, it is the time for small business entrepreneurs to reconsider the importance of mobile apps in gaining a competitive edge. The ‘Think twice’ process will aim at redefining the way we think of customer reach, customer experience, customer loyalty and customer appreciation.Take another look at Customer Reach
A strong mobile presence will help you to fetch higher ranks on popular directory sites, thereby helping you to get a good local business presence. Reviews directly impact the local search rankings and thus, acquiring them is of prime importance. This, in turn, will increase exposure and help in acquiring new customers as well.
Take another look at Customer Experience
This is another key consideration while planning your ‘Think Twice’ strategy. Apps work great in improving the customer experience. Conventionally, companies mostly emphasised on the significant moments of interaction at the time of purchase. However, the customer journey is rapidly undergoing a major shift in entirety. It offers a complete solution to multiple facets of improvement including improved customer satisfaction, increased revenue, reduced deviations and higher employee satisfaction.Take another look at Customer Loyalty
An enhanced customer experience greatly helps in building loyalty, thereby increasing the user retention rate. The better it is, the more users are likely to return to avail your service. Loyal customers account a major stake in the total number of customers of a company. Ranging from startups to global enterprises, every business gives prime importance to loyal customers. With the help of apps, businesses can start a loyalty program by providing attractive offers and discounts to the existing customers. This, in turn, will not only help in retaining customers but also increase revenue.
Take another look at Customer Appreciation
Empowering the customers for advocacy and word-of-mouth marketing is an effective way for small businesses. With the help of an app, users can easily share their opinions on the web including social media, send referrals or write online reviews as well. Word-of-mouth is one of the proven and powerful tactics of marketing and with it, the task becomes much easier.Final word
Apps greatly help in transforming the course of your business, thereby making it more customer-centric and prospering. Thus, it is ideal for small businesses to reconsider on utility of the apps for becoming growth-oriented.