Assembling a dull tradeshow booth is a surefire way to fail at tradeshow marketing. Attendees are visual creatures, and as long as your competition will be investing in a high-end, custom display solutions company to create attractive looking designs, you will always score poorly on the floor.
But the good news is that you can lighten up your tradeshow display and become the main center of attention on the floor, allowing your booth the capacity to be more interesting and hence visited more frequently by many attendees. Here are three little known accessories you can use to achieve this:
LED lights are not just affordable, but will also deliver quality and beautiful lighting to your booth. With their bright illumination, they will catch the attention of the attendees from all areas of the floor, increasing the number of people passing by your booth, and in turn, this will increase the number of leads and sales that you acquire from your efforts.
Not every tradeshow display will feature a video monitor, and by having one, you will surely stand out on the floor. You can rent or buy affordable monitors for your events, and if you don’t have serious product or service demonstrations to display on the monitors, simply use them to display your products to attendees, as they pass by your booth.
With a charging station, you will have a place where you can sit around and meet prospects, and also provide them with a quick and easy way to charge their mobile devices. Charging stations are not that expensive, and even if you were to rent one, their benefits will outweigh the costs. It is an asset that will allow you quickly and easily lighten up your tradeshow booth’s appearance while offering value and instant gratification to potential customers.