Search Engine Optimisation (SEO) for ecommerce websites can be a lot more complicated to get your head around than developing an SEO strategy for a standard website. The basics of keyword research and onsite optimisation remains the same, but with these tips, you can ensure your ecommerce site has the SEO detail it needs to succeed.
HTTPS is extremely important on ecommerce sites, because with online shoppers giving personal details and payment information, security is obviously critically important. Ensure that your SSL certificate is implemented properly and provide details of the steps you have taken to offer high security levels in your communication to users.
Seamless site architecture
Internal navigation is essential for good user experience and it can also help search engines crawl and index your site. Breadcrumbs are important because they ensure every part of a user’s path through your site is clickable. Links from the homepage to category pages and from categories to product pages help the user continue their journey and funnel them towards making a purchase.
Optimise category pages
Category pages should get high levels of traffic, so should contain strong text, not just images of products. Work on a link-building campaign to generate links to these category pages and prioritise them when spending time optimising your site. London professional SEO services, such as Elevate UK (https://www.elevateuk.com/seo-services/) can give you advice on usability and conversion optimisation.
Be wary of filters
Filters can open issues for SEO because they generate unique URLs for every type of filter search and can seemingly create thousands of pages with duplicate content. Use Google Search Console to check how many pages have been indexed for your site and add a meta robots tag with parameters noindex, follow to the filtered pages.
Pay attention to URLs
Keep things simple with URLs and clean out the complexity and any nonsensical characters. Keep letter lowercase, use hyphens instead of underscores and make them short.
Regularly checking on the performance of your ecommerce SEO strategy can help you stay on top of broken links and error pages.
Analyse popular keywords and pages, decide what’s working best. Then extend the pattern and find out what’s not working and do some A/B testing to learn what would work better.